Aourir is the largest of the small towns in this area, situated approximately 1okms north of Agadir. Aourir is also known as Banana village due to the famous small sweet bananas that grow on the fertile ground along the river.
On Wednesday the town becomes very crowded as this is souk day where a traditional mobile market comes to town, selling everything from organic fruit and vegetables, argan and olive oil, antiques, and household products and just about anything you should need. The souk is a meeting place from the outlying villages and it is an all day event, starting very early at first light and continuing all day until well after dark.
The town is very traditional and few speak English, although this is changing slowly as more visitors stop in the main street. To experience the real town, you need to turn right off the N1 and head towards Immouser – there are plenty of shops and cafes along this road. The main road, the N1, travels north to Essaouira and has lots of large restaurants offering tagines and fish meals.
Aourir is a busy town and worth spending time in – the people are friendly and of course the bananas are simply delicious.